Volltext anzeigen | |
You must know the fairy tale „The little mermaid“ by Hans Christian Andersen, the small copper statue at the promenade of Copenhagen or the trend sport „Mermaiding“. Numerous books, fi lms and costumes – mermaids have captured the imagination of many kids and they are fascinating adults too. But why? Because they are from another world? Because they combine strength and elegance? Because of their mostly unfulfi lled love? Because we are longing to dive into the vastness and silence of the sea just like them? Why are we so intrigued by this underwater world? And why do merpeople have this strong fascination for the human world? It might be the appeal of the unknown. However, cross your heart: Would you really want such a big change? Would you really wish, to live somewhere else? Would we fi nd fullfi lment in another life, in another world, with different customs? I am from a rural area in Germany. I am a publisher. This is what I am. This is what i can do. Even if I dream to be an artist, even if I would like to spend much more time in vibrant cities, even if I think „If only I could start over from the beginning“. In the end: everything is good as it is right now. I am content. I am happy. Because I am what I am and I do what I can do. But still – I am dreaming. I have visions. I learn from my experiences. Only this way I can make changes and give fresh impetus to our product ranges. And so do you. You stick to proven things but you play with them. Is what we did yesterday still valid today? What are the things we have to reconsider? What are the things we have to change? How fast is the world turning? And how fast do I have to turn with it? Do the customers have new demands? Should I become digital? Should I set new priorities? How do I reach my customers? All these are questions that you have to deal with, too. Finding solutions is always hard – but our imagination can inspire us and help us to gain new perspectives. Imagination allows us to see the world differently. A world full of options which we can adapt to our needs. Little by little and with deliberation. PS: We are printing climate-neutral and we are supporting an important climate project with the print of this catalogue. Wolfgang Hölker and the team of Spiegelburg International Dear Friends of Spiegelburg International! Vorwort_Inhalt_FHJ_2020_SPI.indd 1 12.11.19 11:29 | |
« | » |
» Zur Flash-Version des Livebooks |